Harley Owners Group® U.S. Leadership Training

Harley-Davidson® needed an officer training program for leaders of the Harley Owners Group (H.O.G.®) in the U.S. This involves instructing over 3,000 volunteer chapter officers four times a year at different locations around the country.

We developed and produced two-day training sessions that involved curriculum, training structures and materials, training the trainers, plus slides and videos for general and course breakout sessions. In addition, MessageMakers fielded a 20-person team to plan and execute site feasibility, technical support for each course session, and provision and management of all staging, lighting, audio/visual equipment for the events, including a party with band and stage entertainment at each location.

The program has contributed to a significant reduction in incidents and accidents, as well as stronger compliance with legal and procedural requirements. H.O.G. membership has grown 144% since the program’s inception and participants give the events an average satisfaction rating of 99%.