As a provider of video production services, we daily help people plan out their vision for a new video product. Here are 10 questions we ask our clients to help them frame their expectations—they may be helpful to you as well.
Why do you want to do this? What do you expect to achieve? Are there specific objectives for this video?
What will this video do that your website or other aspects of your marketing communications don't already do?
In general terms, how would you characterize or describe the audience(s) for this video? Who are they demographically and where are they geographically?
How will this video be used? For example, will it be used for fundraising, on the Web, for PSAs, social media, paid broadcast/cable TV media, live audiences, trade show or POP displays, etc.