Governor's Inauguration

High-stakes event & video production to showcase the "Power of Michigan."

MessageMakers was selected to plan, develop and produce the inauguration ceremony for Michigan’s newly elected governor, Rick Snyder, on January 1, 2011. The selection of MessageMakers was based on its reputation for performance and past results for a client serving on the inaugural committee. The only specs given to us were: “We want to have the ceremony on the Capitol steps and to be media-friendly, with staging, viewing, sound and seating for 1,000 or more attendees.”

We started with 3D computer drawings and then coordinated stage design and construction with sound, program flow and technical interface for radio and TV broadcasters. MessageMakers directed the program cue-to-cue and, immediately after the inauguration, produced a video of the day’s events that was shown at that evening’s reception. MessageMakers also provided lighting design and technical execution for the reception.


  • Despite many variables (such as a delayed fly-over) the inauguration ceremony proceeded on-schedule, with the governor's swearing in taking place during a precise broadcast window.
  • "The Power of Michigan" feature video produced at the 2011 inauguration won an Addy award for production excellence.
  • Based on the success of the 2011 inauguration, MessageMakers was asked back to again produce the governor's inauguration in 2015.

Your team is AMAZING! I can’t thank you enough…you are truly a lifesaver. Please convey my many thanks of gratitude to your team. Congratulations on an incredible production.

Inaugural Committee