Addy-Winning Design for Michigan Mosaic Music Festival

It’s not a belt buckle, but it’ll do. The Mid-Michigan ADDY® Awards recognized a promotion package for 2012’s Michigan Mosaic Music Festival, produced by MessageMakers, with a Gold Addy award for creative excellence, its highest award.

The ADDY® Awards is a three-tiered national competition conducted annually by the American Advertising Federation, honoring excellence in all media including print, broadcast, out-of-home and public service advertising.

Addy-Winning Infographic: The True Cost of Defensive Medicine

The Mid-Michigan ADDY® Awards recognized an infographic produced for Michigan State Medical Society by MessageMakers with a Silver Addy award for creative excellence.

As Michigan State Medical Society sought passage of the “Patients First Reform Package” (2012 Michigan Senate Bills 1115, 1117 and 1118), it wanted to visualize for its supporters and the general public just what was at stake.

How a Training Program Helped MessageMakers Bring Lansing Its 1st Video Editing System

As part of the celebration of 35 years of MessageMakers, we're telling the stories of 35 great projects throughout our history. This is one of them.

Back in the late 1970s/early 1980s, video editing was far more physical. Tapes and all. Terry Terry, our president, used to drive from Lansing to Chicago, rent a suite for the night shift at the Chicago Editing Center, and edit video all night.

What Can a Quality Voiceover Do for a Video?

When you craft a video to communicate a particular message, one under-considered part of that production is the voice used for narration.

What does it take to do a quality voiceover narration?

Jason Bermingham summarizes the field like this: “There are two main priorities in voice-over work: the message that you’re being asked to convey; and invisibility — by which I mean you never want people to notice your voice.

GreenStone Farm Credit Services Video Wins Addy Award

Great news! The Mid-Michigan ADDY® Awards recognized a video introducing GreenStone Farm Credit Services, produced by MessageMakers, with a Silver Addy award for creative excellence.

“GreenStone was in need of a video that could provide viewers with a clear and concise overview of our company in a short amount of time, and that led us to work with MessageMakers,” said Melissa Rogers, GreenStone vice president of marketing and public relations.