Why Hybrid?

As the world starts transitioning from virtual to hybrid and in-person events, how should you retain your virtual audience by going hybrid as restrictions lift?

Say you want to host a hybrid (both virtual and in-person) event... how do you find unique ways to stay entertaining, interactive and engaging?

We are excited to announce that we are hosting a series of free workshops to help provide a solid foundation as you plan your upcoming virtual and hybrid experiences.

Putting on a virtual event? Here's how to keep your virtual audience engaged in 5 steps!

Topic: Make sure your event or presentation covers an interesting topic that is relevant and timely. When the audience feels like they can get value or benefit from the information you are sharing, they will be more likely to participate, engage and pay attention.

Creating Experiences That Transform: Virtual Event Strategy

As our world has turned virtual, virtual events have become the prominent form of gathering. It is now, more than ever, so important for businesses and consumers to adapt to our new normal, where many presentations, events, birthday parties, work out classes, memorials and more are all taking place online.

This past October, MSU Broad College of Business celebrated the 10th Anniversary of the Executive Leadership for Women: Strategies to Enhance Success program where female business professionals with generally 8-18 years of experience gather to discuss topics as businesswomen in today's workplace.

MessageMakers president Terry Terry was awarded the James Madison College Distinguished Alumni Award. The Distinguished Alumni Award is given to alumni who have attained the highest level of professional accomplishments.

Terry delivered the commencement address for the 2015 James Madison graduating class on May 9, 2015 at the Wharton Center.

MessageMakers worked with the Michigan Chamber Foundation to put on the Michigan Chamber Foundation Legislative Reception and Annual Dinner on May 12, 2015. Carly Fiorina was the keynote speaker and answered serious questions from the host, Frank Beckmann.

Project Manager Pat McNerney earned his Certified Meeting Professional (CMP) certification. The CMP certification recognizes leading professionals in the meetings, conventions and exhibitions industry.

“This certificate means a lot to me. I have achieved the industry's highest standard of professionalism,” Pat said after he received the CMP certification.

MessageMakers was doing global work long before globalization was a hot topic. Since our beginning, we have served educational institutions worldwide. This year, MessageMakers was very pleased to help promote several global initiatives for Michigan, aiming to strengthen our state's economy by promoting exports and retaining top global talent.

Las Vegas: city of bright lights and the perfect place to learn about creating an engaging event.

Our event team recently worked with the Harley Owners Group® to produce an interactive training for motorcycle rally planners from around the world, focusing most heavily on honing practical skills in creating unique experiences, negotiating with potential partners, and connecting with their audiences via social media.

As part of the celebration of 35 years of MessageMakers, we're telling the stories of 35 great projects throughout our history. This is one of them.

The Small Business Association of Michigan (SBAM) is the statewide association that focuses on serving the needs of Michigan’s small business community and improving the business climate and conditions in which small businesses operate in Michigan.