The Old Town Commercial Association (OTCA) hosted its Annual Meeting, on February 7th at UrbanBeat and granted the Old Town Strong award to Terry Terry, President of MessageMakers, for his years of commitment to reviving Lansing’s Old Town commercial district.

We asked our Creative Producer, Andrew Acciaioli, a few questions about his experience operating our new 360 Spinabooth. 

Q: What is a 360 Camera? Do you know any history behind where this concept was derived from? 

A: A 360º Spinner, or 360º Photo Booth, is a motorized device that you attach a camera or phone to, which then spins around the subject and creates 360º content as they stand in the center.

During Women’s History Month it is important for us to acknowledge and share the stories of women’s achievements which are integral to the fabric of our history. For young ambitious women, in particular, learning about the tenacity, courage, and creativity of women throughout the centuries is an important and tremendous source of strength.

Thank you to everyone who attended our Hybrid Event Workshops, where we touched on how our events should evolve with the times and how to plan effective hybrid events while combining the best virtual and in-person event technologies to create dynamic experiences for both in-person and on-line attendees.

Why Hybrid?

As the world starts transitioning from virtual to hybrid and in-person events, how should you retain your virtual audience by going hybrid as restrictions lift?

Say you want to host a hybrid (both virtual and in-person) event... how do you find unique ways to stay entertaining, interactive and engaging?

We are excited to announce that we are hosting a series of free workshops to help provide a solid foundation as you plan your upcoming virtual and hybrid experiences.

MessageMakers intern and graduate of Michigan State University, Dorrian Brooks, shared her first hands-on experience after going to a GreenStone Farm Credit Services video shoot pre-pandemic with our production team in January 2020. 

"Experience is what drives me to extract value from every position I have the privilege of being in while I'm on my journey to professional success and personal achievement," said Dorrian.

LegalLink is an effective virtual service that allows practitioners to work more efficiently, save time and money and win more cases. 

LegalLink provides the foundation for your strong presence in the virtual courtroom, mediations, hearings and more.

During the pandemic, we have tried to do as much as we can remotely to keep our crew and clients safe. However, there are times that require an in-person shoot in the studio or off-site. To minimize exposure, we've scaled down to a "skeleton crew" which means only the essential crew is on set.

Creating Experiences That Transform: Virtual Event Strategy

As our world has turned virtual, virtual events have become the prominent form of gathering. It is now, more than ever, so important for businesses and consumers to adapt to our new normal, where many presentations, events, birthday parties, work out classes, memorials and more are all taking place online.

This has been a challenging year to say the least but we pushed through it together and found ways to stay safe while still staying connected. We met some of your kids, cats and dogs. We had coffee together while in the comfort of a zoom meeting. We laughed at the virtual backgrounds, the PJ's, the social media memes but we also shared some pretty serious moments during some pretty scary times.