We stumbled across an old video production tip sheet and "introduction" to video production resource from a while back (almost exactly 10 years ago) and wanted to compare our decade old video production process to today's. Although some things have changed, such as the technology and distribution methods, the fundamentals of the video production and creative flow have been the same for years. We thought it would be interesting to see which parts of video production are still relevant today and which parts are outdated.
Essentially, how we create stories and tell our stories are the same. This tip sheet does a good job of explaining the foundation, starting with the important questions: WHY do you want to make a video? WHAT is your message? WHO is your audience?
We work with a wide range of clients, some who have experience in video production and others who are beginners - either one completely fine - but we tell everyone to focus on the basics. We do our best to communicate to our clients about the foundational aspects of the process, including the main concept, schedule, storyboards, script, location and cast as well as budget.
It's no secret that the distribution of media has changed tremendously over the past 10 years. In today's world, things have become much more digital -- so when you're thinking about distribution, that is something to consider if you are looking to stay relevant. Our "HOW will your videos be seen?" section of the tip sheet doesn't go into much detail about the current most popular and successful distribution methods due to how things have changed and what exists now.
For example, you probably wouldn't be looking at DVD options for distribution but would be focusing more heavily on social media options for different platforms, such as Facebook, YouTube and Instagram. Video is becoming more and more important in the digital space and it is the main way people consume and share it today. As you can see in our tip sheet, social media was relevant even a decade ago. It was new and upcoming and people were trying to grasp the best days to post and share content on it. However, it's stronger now than it ever was before.
Our glossary of video production terms is pretty much the same today. However, since technology has greatly improved in the past decade, there are obviously things that have been updated. Think about the quality of video from 10 years ago to now. If we want to get super technical, we can say that the resolutions are increasing, meaning there are more pixels per frame.
We know that technology advances at a certain rate, becoming both faster and smaller at the same time. There are now actually two versions of HD: 1280x720, and 1920x1080. The most common video form that people come across today is 1920x1080.
The logistics of pre and post-production 10 years ago were very similar to how they are today. During pre-production, all the planning before the video is actually captured takes place and creative approach is discussed. In post-production, editing, music, narration, sound effects and graphics are added.
Here's an article called "Video Ad Dollars Keep Shifting" by Working Media Group, which talks about millennials and Gen Z and how they consume their media.
The article states, "YouTube is the most popular digital video platform. 90% of US viewers over age 15 say they watch videos on YouTube. By comparison, 60% say Facebook and 35% IG."