We recently completed and posted to our YouTube feed some PSAs for upcoming local festivals, and it got me thinking about what it takes to create a good event PSA. How do you make your 30 seconds count?
Make your audience want to go. What will they enjoy about the event? Great music? Inspirational speakers? The latest scientific findings? A vaguely business-related event that is also convenient to a tropical beach in the wintertime?
Give them an idea of what to expect. A street party? Three days of engaging presentations? 30,000 of the top people in your field?
Give the vital details: name of event, date, location, and a source of more information. This is the most important item in making sure your audience CAN attend, now that you've convinced them to attend. An event website is a great place to collect that additional information.
Match the feel of the event. Here are two examples of PSAs we've done.
You really wouldn't match the Latin jazz track with the film festival or the movie intro music with the jazz festival. It would be confusing.
You may also want to mention the organization producing the event, your sponsors, and the cost (or lack thereof). Your source of further information (most likely an event website) will provide this information, so feel free to skip these items if you're running short on time.