Red Cross

The Mid-Michigan Red Cross wanted to energize its traditional donor base, attract new/younger donors and raise $80,000 at its annual breakfast fundraising event.

We developed and produced a short (5-minute) story-telling video as the keynote/centerpiece of the event. Centered around the idea of “Be Red Cross Ready,” the video used real people and emergency events to heighten awareness of the array of human services provided and underscore the fact the Mid-Michigan Red Cross is not government-funded.

Actual contributions totaled $320,000, exceeding the goal by 400%!