If you know what you want from your video (the answers to the big questions), pre-production is when your production team will create a plan to help you achieve these outcomes. If some answers are unclear, don't worry—the team should be adept at helping address gaps and proposing powerful creative approaches.
At this time, you will need to make important decisions about your video project management:
The production team will prepare documents to help frame your project and ensure everyone is on the same page about how the shoot will come together. These may include:
A few important tips, as you begin to plan the production phase:
Next week: production takes off!
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